You may be able to please some of the people for some of the time, but you can’t please all of the people all of the time. Except when it comes to post-converting movies into 3D – then everyone and their cat is never happy about anything. Latest movie to fail to evade the general wrath is G.I. Joe: Retaliation, just announced as having been delayed nine months in order it can go stereoscopic.
G.I. Joe: Retaliation had long looked set to be Paramount’s big gun in this summer’s box office battle, particularly after it became apparent that Star Trek II had no chance of surfacing before 2013.
And the studio had done a reasonable job of stoking up anticipation in the wake of Stephen Sommers’ miserable first Joe movie – thanks to the signing of Zombieland writers Rhett Reese and Paul Wernick to pen the script, and blockbuster blockheads Dwayne Johnson and Bruce Willisto bolster the action credentials of the cast.
Trailers and posters were duly released, and a viral campaign got underway, all ahead of a release date of 29 June. However Paramount has taken the decision to yank Jon Chu’s movie from its schedules, in order that it can be given the 3D treatment which so divides online film fans (some hate it, some REALLY hate it).
Assuming it won’t slip again in order to be converted into 4D, G.I. Joe: Retaliation will now arrive in cinemas on 29 March 2013.
